Why do you allow some processed foods (tortillas etc)?

The Challenge is designed to help people make small, incremental nutrition changes because that's what we've found works over years of coaching people.

Big changes often lead to big relapses in behavior while small, incremental changes are more likely to lead to long-term, sustainable improvements. Tortillas and some processed foods are only allowed on the Kickstart level. This gives beginners an entry point that is do-able. 

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