Email Sequence to Build Team

Create a series of emails to send over the course of the three-or-four-week period prior to the beginning of the Challenge intended to build interest and encourage enrollment. You can send this email to everyone you know: clients, employees, friends, family members, etcetera. (Remember: People do not necessarily need to be in your geographical region to join your team.) Following are links to an email sequence we have created for you to use directly or as inspiration to create your own emails:

            1. Initial Invitation and Follow-Up to Initial Invitation Emails (Send 3-4 weeks before the Challenge starts)
            2. Community Email (Send 15 days before the Challenge starts)
            3. Goals Email (12 days)
            4. Preliminary Invitation (10 days)
            5. Join Me Email (A week)
            6. Huddle Email (10 days)
            7. Environment Email / Challenge You Email (4 days)
            8. Last Chance Email (1 day)
 

Initial Invitation

Send this initial invitation to all of your potential teammates (students, employees, friends, family members, colleagues, etc.) four weeks before the Challenge begins. [Brackets] indicate information that you should add/update.

Subject: Will you do this with me?

Hi [insert recipient’s first name],

I’m reaching out to you because I want you to do something with me.

I just signed [insert the name of your gym/office] up for the Whole Life Challenge, and I really want you on my team.

All you have to do right now is watch the videos on this page, and then hit reply if you want more info. Do it!

Best, [Insert your name]

P.S. Like I said, all you have to do now is watch the videos and reply if you want more info.

 


Follow Up to Invitation

Send this to people who ask for more information. [Brackets] indicate information that you should add/update.

Subject: Cool … I’m glad you are going to do this

Hi [insert recipient’s first name],

Great! I’m so glad you want to do this with me.

Okay, so here’s the deal:

The Whole Life Challenge is basically a game that challenges you to “try on” a whole life of health and fitness for eight weeks. It starts on May 2nd and ends on June 26th, just in time for summer.

So just for a minute consider something…

Consider who you want to be on June 26th. If you were at the very pique of your health, what would you feel like? What would your family members and friends say about you? How much energy do you have?

What do you look like on June 26th?

That’s what the Whole Life Challenge will do for you. We’ll be on a team together, holding each other accountable in all the areas of the game (like nutrition, stretching, exercise, water, meditation, reading, reflecting, etc.).

I’m also going to post a sign-up sheet, but for now, register here so you can officially join my team ([Insert your team’s name]) and take advantage of early registration: [Insert your team’s unique URL].

Thanks, [Insert your name]

P.S. When I post the sign-up sheet, please put your name on it right away—even though you’ve already registered online. I want people to know you are on my team because I think it will encourage them to join as well.

 

 

Community Email

Fifteen days before the Challenge starts, send this email to your list of students, employees, friends, family members, colleagues, etc. [Brackets] indicate information that you should add/update.

Subject: Me, you, and our team

Hi [insert recipient’s first name],

This is a good read: http://www.brainpickings.org/index.php/2014/06/23/nothing-jo-marchant-heal-thyself/

Specifically, here’s what I found fascinating. (Stay tuned to how this relates to [name of your gym/office]. I’ll get to that—I promise!)

“Being lonely increases the risk of everything from heart attacks to dementia, depression and death, whereas people who are satisfied with their social lives sleep better, age more slowly and respond better to vaccines. The effect is so strong that curing loneliness is as good for your health as giving up smoking.”

That’s worth repeating: Curing loneliness is as good for your health as giving up smoking! The article goes on…

“It’s probably the single most powerful behavioral finding in the world… People who have rich social lives and warm, open relationships don’t get sick and they live longer.”

[If you are a gym, insert this language]: This is a big reason I was drawn to CrossFit in the first place. I didn’t want to go the gym, and have it be just another workout, where I left the gym and went home. I didn’t want fitness to be this isolated event, like grocery shopping. I wanted it to be a part of my life, with a community and friendships.

[If you are an office, insert this language]: One of the things I love about working with all of you is that work doesn’t feel like an isolated event. You are all a part of my life. We are a shared community. This is why I’ve registered [insert the name of your office/gym] to start the Whole Life Challenge on May 2nd. This will strengthen our community by giving us support and encouragement about our whole lives—about the most important part of our lives: health and well-being.

You can learn more about the Whole Life Challenge here: [Insert your team’s unique URL].

You are an important part of my community, and I hope you will join my team. ([Insert your team’s name].)

Best, [Insert your name] 

P.S. Here’s the link for signing up: [Insert your team’s unique URL] to be on the [Insert your team’s name] team! We’re doing this together!

 

Goals Email

Twelve days before the Challenge starts, send this email to your list of students, employees, friends, family members, colleagues, etc. [Brackets] indicate information that you should add/update.

Subject: You did it backward

Have you ever heard of “Big, Hairy Audacious Goals” or BHAGS? If you haven’t heard of them, you know the concept: Goals have to be huge and aggressive if they have any meaning at all.

But that’s all wrong.

Visions are big. Goals are easy and doable.

I got this idea from Andy Petranek, who is one of the founders of the Whole Life Challenge. (And if you haven’t registered for the Challenge yet, do it now. NOW!) [ Insert your team’s unique URL].

I want to share with you what he wrote:

“There’s nothing wrong with having a vision that is big and bold. But that vision should exist as something long-term: three or five or even twenty years out.

“Big change takes time. It happens slowly. Trying to make burly changes immediately will not work—at least not work for long. Eventually, the intensity of the change will smack you down.

“People are most likely to succeed when the changes they make are so small that they barely even notice.

“Change, by definition, must be regularly occurring and consistent over time, but it doesn’t necessarily mean that it has to be intense. Showing up, day after day, is the important part.

“In fact, most anyone can get off the couch and throw himself into an intense and focused three- to six-month period of hard core diet and “get fit” training…

“But you cannot declare yourself a “changed person” if you then go back to your wily ways: eating the crap, gaining back the weight, and returning to the couch.

“No.

“True change has occurred when the gurus have long gone home, the onlookers are asleep, and you are left to your own devices. What choices do you make when no one is looking?

“The journey to becoming a changed person begins with one infinitely small step that is both simple and easy. Taking this step is nothing short of psychological momentum. When you meet one small goal, your brain says, ‘Okay, I can do that. Check. What is next?’”

The Whole Life Challenge is an easy, doable way to make a massive change in your life. It was created by guys who know what it means to change. (Andy Petranek was a classically trained trumpet player who studied for eighteen years and even attended the prestigious Eastman School of Music, before going into the military, before focusing on extreme endurance racing, before founding one of the first ten CrossFit gyms in the world. He’s also a Zen Buddhist with a master’s degree in spiritual psychology.)

If you want a chance to “try on” fitness in a way that allows you to bite off small, chewable pieces, join my team, which is called [Insert your team’s name]:

Sign up: [Insert your team’s unique URL].

Thanks,

[Insert your name]

[Add P.S. if you are promoting the WLC by offering a free class, or other incentive. Insert a note here explaining the promotion. For instance, an office might give participants an extra 10-minute break so they can stretch. If you are a gym and have the space, consider giving participants an extra class each week for the duration of the WLC if the cost-benefit analysis makes sense.

Remember the message this gives your students: You consider their “whole lives” important enough that you will give them an extra class just for paying $49 to join the Challenge.]

 

 

Preliminary Event Invitation

Send this email ten days before the Challenge starts to all your friends, family members, students, employees, colleagues, etc. inviting them to join/watch the preliminary workout for the Whole Life Challenge. [Brackets] indicate information that you should add/update.

Subject: Preliminary event: Please RSVP

Hi [name],

On [insert date], we are setting our initial scores for the Whole Life Challenge during our preliminary event. This is part of your “Body and Fitness Inventory,” and it is an important event because it establishes your starting point. On March 14, it will be “who you used to be,” and you’ll be able to see how far you can come in just eight weeks.

So regardless of whether you are participating in the Challenge, please come to the event. Our team members need your support.

It’s going to be a great event, and we are going to see some team members start an amazing journey.

Here are the details:

Date: [insert]
Time: [insert]
Location: [insert]
Schedule: [insert]

[Insert any other pertinent information. Is there a parking lot? Should you give them directions?]

See you there!

Best,

[Insert your name]

 

P.S. Please RSVP and let me know one way or another. And, bring as many people as you like. We want lots of loud cheering for our team, [Insert your team’s name], so that everyone brings their A-game.

P.P.S. It’s not too late to sign up for the Whole Life Challenge: [Insert your team’s unique URL].

 

Huddle Email

Send this email to all team members ten days before the Challenge starts. [Brackets] indicate information that you should add/update.

Subject: Huddle, preliminary event, information

Hi Team,

Attached are three documents:

· The complete rules of the WLC
· The quick start guide, which is basically an abbreviation of the rules
· The nutritional requirements broken into the three levels

I also want to invite you all the a pre-game huddle I’m hosting on [insert date] at [insert time] at [insert location]. We’ll talk strategy, go over the rules, and answer any questions.

And remember, the preliminary event is on [insert date] at [insert time] at [insert location]. This is when we will take your “Body and Fitness Inventory” by setting the baseline for your preliminary workout and taking your body measurements. This will be really important in measuring how much healthier, stronger, and fitter you become on June 26.

I’m so excited to get this rolling!

[Insert your name]

 

P.S. Go team [Insert the name of your team ]!

 

 

Join Me Email

Seven days before the Whole Life Challenge beings, send this email to your list of students, employees, friends, family members, colleagues, etc.

Subject: Who is your “person”?

Hi [insert recipient’s first name],

Who is it?

Who is your “person? By that, I mean, who is the person who inspires you, whom you most admire, most respect, and hold most importantly?

I want you to think of that person, and then forward this email asking him or her to take the Whole Life Challenge with you: [Insert Your team’s unique URL]

The Whole Life Challenge is about just that—your whole life. And I think it is important for you to have the support of the most important person in your life.

I want that person to have your back because I want you to succeed in a MASSIVE way.

I know that the Whole Life Challenge changes lives. It marks a turning point. It marks the day that you and your loved one decide to have a better life… together.

So who do you know that deserves an amazing future? Forward this email, and ask them to join our team ([Insert your team’s name]).

I am excited for the Whole Life Challenge, and I am humbled that you are joining.

[Insert your name]

 

P.S. Here’s the information for signing up: [Insert your team’s unique URL].


Environment Email / Challenge You Email

Send one of these emails four days before the Challenge begins to your list of students, employees, friends, family members, colleagues, etc. Or, use them both and send one five days before the Challenge starts, and one three days before the Challenge starts. [Brackets] indicate information that you should add/update.

Option A Subject: You’re gonna need a bigger boat

Hi [insert recipient’s first name],

The Whole Life Challenge starts on Saturday (you can register at [insert team’s unique URL]), but regardless of whether you register, I wanted to give you a tip about reaching your goals. I call it building a different boat.

Remember the scene in Jaws when the police chief sees the enormous 25-foot great white shark for the first time?

He looks at the fisherman planning to capture the shark and says, “You’re gonna need a bigger boat.”

When your goals change, you’ve got to build a different boat. The environment you used to have won’t work. The habits you used to practice aren’t effective.

You have to act as if you have already reached your goal. Your boat has to reflect what you want your life to look like.

  • What would your kitchen “look like” if you were the strongest and healthiest you’ve ever been? Would it be packed with those teeny, tiny donuts that come in oblong packages? Pop tarts?

Probably not. It would probably be stocked with a lot of fresh fruit, vegetables, nuts, seeds, and fresh poultry and beef.

  • Would you plan your meals in advance, or just approach nutrition with a willy-nilly attitude?
  • What time would you go to bed? Wake up?
  • Would you watch three hours a day of TV, or would you do something else with your free time?

Setting yourself up, preparing your environment, and building the boat is the easiest part of reaching a goal. Once you get things in order, you can put your mettle to the test.

[Insert your name]

 

P.S. Remember, the Whole Life Challenge is the framework for “trying on” a different lifestyle—one that is committed to well-being in all areas of your life. It’s your boat.

Sign up here: [Insert your team’s unique URL].

Go team [Insert the name of your team ]!

 

Option B Subject: Think you’ll be on the podium?

The Whole Life Challenge starts on Saturday. I’ve invited you to be on my team (team [Insert the name of your team ]), but I forgot to tell you one thing…

Though everyone who participates “wins” just by making it through the 8-week challenge, the members of my team who score the highest number of points are going to win cash & prizes. The winners in [Insert your prize categories & info about weekly raffle] will get things like: [Insert a description of your prizes ].

Will you be standing on that winner’s podium come June 26? I think you have what it takes, so please join my team!

  • Register here: [Insert your team’s unique URL].
  • Then play hard!

[Insert your name]

 

P.S. This is a chance for our entire community to grow stronger together. Winning a prize is just the cherry on top…

Go team [Insert the name of your team ]!

 

Last Chance Email

The day before the Challenge starts, send an email to your list letting them know that the Challenge starts tomorrow! [Brackets] indicate information that you should add/update.

Subject: Challenge starts tomorrow!

Hi [insert recipient’s first name],

Short and sweet: I just wanted to let you know that the Whole Life Challenge starts tomorrow. Be sure to sign up and join my team, [Insert your team’s name].

  • Sign up: [Insert your team’s unique URL].

[Insert your name]

 

P.S. Think forward eight weeks, to March 14. Who do you want to be? What do you want to feel like? Look like?

The Whole Life Challenge is the framework for achieving this vision. Sign up here [Insert your team’s unique URL].

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